FINANCIAL GUIDE SERIES MOJO PSG

Tools: InDesign, Illustrator, Photoshop, Hand drawing

These financial guides are an on-going series of downloadable content pieces that cover a wide variety of topics. Each guide is designed in a unique style that reflects its topic, but still lives in a cohesive series set. During my time at MOJO, I owned the design on one guide, and assisted my supervisor in another guide. Due to confidentiality reasons, I cannot publicly share this client’s information or deep dive into the guide’s content.
Full versions and explanations are available upon request!

GUIDE 1 (confidential)

This was the piece that I owned; I created the style guide for client approval, and illustrated and built each page to adhere to the theme. The primary color palette and hand-drawn elements were prioritized to add a sense of approachability to the dense content within.

GUIDE 2: Caregivers

Working with my supervisor, I created the style guides for client approval, as well as aided in asset development throughout the design process.

PROCESS: Style guides

I developed two style guides under the same vein; one with solely illustration, and one with illustration and photography living together. The client chose the fully illustrated route, as it was more flexible and customizable.